Roche Switzerland bridges the gap between pharmaceuticals and diagnostics. Important research and development functions are located here. For our long-standing customer, Roche Diagnostics International AG in Rotkreuz, we are looking for a
Global Marketing Manager Cardiometabolic 80-100%
Background:
This is a unique opportunity to join the Roche Diagnostics Core Lab team in a role dedicated to a specific Personalized Healthcare Solutions (PHCS) function. While a part of the core business, this position is focused on a collaborative partnership with a pharmaceutical company to establish their drug as a foundational treatment for high-risk CVD patients. This is achieved by leveraging Roche's hs-CRP assay as a critical residual risk prognostic marker, directly addressing systemic inflammation to improve cardiovascular outcomes.
As the Global Marketing Manager, you will be a key driver in creating a compelling narrative and raising awareness around hs-CRP testing. You will lead a comprehensive marketing strategy to support the collaboration's objectives, which includes a focus on patients with evidence of ASCVD and CKD, and an hs-CRP level greater than 2mg/L in secondary prevention settings.
Tasks & Responsibilities:
Marketing Strategy & Execution: Lead the design and execution of global marketing campaigns and initiatives to create a compelling narrative around hs-CRP testing. Including:
- Creating a Market research presentation on needs, challenges, and opportunities.
- Developing an unbranded hs-CRP campaign for endorsement.
- Building a Messaging framework and Lexicon guide.
- Generating campaign content for endorsement.
- Leading the creation of educational materials, website content, and webinars.
Developing a comprehensive congress engagement plan.
Commercialization & Lifecycle Management:
- Drive commercialization strategies and direct engagement with key regions and prioritized affiliates of our pharma partner.
- You will act as a catalyst for local collaborations, enabling a successful market entry and increasing utilization of the hs-CRP test within the context of Cardiovascular Risk.
- This includes marketing context supporting market development, product positioning within cardiovascular risk and the prognostic value of the biomarker to increase adoption of hs-CRP as a standard biomarker used to identify patients with systemic inflammation
Must Haves:
- Degree in a scientific or marketing related field, paired with strong business acumen
- At least 5+ years of experience as Marketing Manager in healthcare, ideally in Diagnostics with Cardiometabolic experience
- Understanding of pharmaceutical collaborations, which would support an easier transition into the role
- Excellent Communication and Collaboration Skills to work effectively in a team across global teams and external partners
- Strong Leadership and Influencing Capabilities to drive alignment and execution of product strategies
- Passion for Customer and Patient-Centric Solutions and a drive for continuous improvement
- Thriving in dynamic environments, where collaboration is key, and always looking for innovative solutions to challenges
- Fluent in English
What you are offered:
- Modern campus with plenty of green spaces and meeting zones
- Central location with highway access and train station nearby
- Varied job profile
- Home office option up to 40%
- Further training opportunities through temptraining
- Working in a dynamic and motivated team of 15 colleagues
- Good remuneration
You are welcome to send your complete application documents to Ms. Nadine Rutz.